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Ontario Community Council on Impaired Driving (OCCID) provides leadership and programs to eliminate impaired driving in Ontario and enables people and communities to share resources and information that will prevent injuries and save lives.
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Red Divider Line

Inside OCCID
Summer 2001

UPDATE RE: arrive alive DRIVE SOBER®

This years campaign is well underway! To date, 30 radio stations across Ontario are airing our Public Service Announcements (PSAs), and this year for the first time ever, the TTC is displaying arrive alive DRIVE SOBER posters for a 16-week period to help spread the message. The TTC has over 300 English posters on display from June 25th through October 16th, 2001. As well, during the month of August, Esso Gas Stations and Ontario Parks are displaying arrive alive passports. In addition to the provincial distribution of materials this year at The Beer Store, LCBO, and Bridgestone Firestone outlets, materials have been sent to 145 groups/schools. *NEW* Other materials now available include home hosting recipe cards and fridge magnets. Repeat requests for maximum amounts can be submitted to OCCID for as long as quantities allow.


We are looking for help in filling in the foursomes at our annual Drive Straight® tournament. Drive Straight® has raised nearly $90,000 for our work since 1995. Our aim is to fill in the foursomes completely this year and would appreciate your help with this, if you know of a company that might be inclined to support a charity golf tournament, please share the enclosed brochure with them. Drive Straight is a major fundraising initiative for OCCID, all funds raised have been used for arrive alive DRIVE SOBER materials for the last seven years.


On June 22nd and 23rd we had the opportunity to review our past and present, and think about the future. The results will be presented for OCCID members; approval at the September 14th, 2001 General Meeting (notice enclosed). A new mission, vision, and goals will be showed and can be revised and agreed upon by all present. Special thanks go to the University of Toronto Health Communications Department for their help in arranging a facilitator for this event.


The 2001 Bottle Drive was terrific, raising a total of $ 29,820.99. This year we hosted the Bottle Drive at 70 The Beer Stores in Ontario. If you didnt participate this year, feel free to add your group to the list for next year. Fifty percent (50%) of the revenue raised in participating communities is returned to those communities for sober driving initiatives (at least $7,000.00 of this will be returned to participating communities). OCCID received the cheque at a munch and mingle at The Beer Store on July 26th.

LCBO Donation Boxes Raise funds for our work

A new high was reached with this years fundraising campaign - $ 15,167.79 was donated to OCCID through the LCBO donation box campaign. New artwork for the donation box may have been a factor in the increase of donations. FYI, the LCBO also has a new mocktail guide - Bright Lites - with summer season alcohol-free recipes and safety tips. More information can be found at


When we established the home base of OCCID last summer, we did so on a shoe-string budget. However, a donation from Paul Godin last fall, was set aside for future improvements to the office, to maximize our efficiency and facilitate space for volunteers, co-op students, and summer students. The result is a work station/storage area for the office, one new desk, a new photocopier and improvements to our filing systems. Thank you Mr. Godin, again!


At the most recent meeting of OAGSD, the new Minister of Transportation, Brad Clark, attended and introduced himself to the members. His focus seems to be on aggressive driving; the discussion he brought to the meeting was around having a conference in the fall on aggressive driving issue. Summer meetings have been scheduled so comments on this issue are welcome asap!


At the OCCID office, we have 4 summer students who are busy spreading the word about impaired driving and how it can be prevented. Over the summer, these students will attend company barbeques, golf tournaments, and will host awareness days in the work place in harmony with health and safety departments. With one month left, do you know of any opportunities for them?


Our Vice President Edie Newton was honored as Executive Director of Canadians for Safe and Sober Driving for her support and contributions to the Port Credit Detachment of the O.P.P. with a certificate of Community Service Outstanding Contribution.

Molson Canada took a gold and a silver award for their "Plastic Surgeon," and "Wheelchair" TV commercials/Public Service Ads at the 30th annual Mobius Advertising Awards, presented recently in Chicago. The event drew 6,000 entries from 31 countries for the yearly selection and recognition of outstanding package designs, TV and radio commercials as well as print advertising.


Ontario Students Against Impaired Driving (OSAID) has a new Call Me contract available on line at

National Students Against Impaired Driving Day is around the corner . . October 16th 2001. Check out their activities at

MADD Canada seeks exceptional youths to train as motivators in the community. They will invite 24 young people from across Canada to be trained as youth advocates at the annual Leadership Conference in September this year. Send names to Carla Powell at


September 14th, 2001
Join us at our fall meeting for a review of our direction for the next three years (see enclosed notice of meeting). The meeting will be a seminar of sorts and we welcome all involvement. OCCID pays for transportation to meetings and 75% of accommodations.

October 1st, 2nd, 2001
Ontario Traffic Conference is hosting their annual safety and education workshop. Register asap to guarantee your spot. The brochure is available at or by calling the OTC office at . The conference has lots of info around impaired driving including a plenary presentation by MADD Canada, and breakout sessions with Ignition Interlock, PARTY Program, and In The Drivers Seat. Other sessions focus on safe driving, auto theft, and general injury prevention.

March 1st, 2nd, 3rd, 2002
TAID will host their 2002 Youth Leadership Conference register early for this one! Fee is expected to be about $75.00.Go to for more information

March 21-23, 2002
CANADIAN YOUTH AGAINST IMPAIRED DRIVING (CYAID) 2002 will be held in Toronto Ontario, hosted by Student Life Education Company.

Montreal to host two international conferences in 2002

May 12th to 15th, the 6th World Conference on Injury Prevention and Control will be held at the Montreal Convention Centre. Abstract Deadline September 15th, 2001 Web:

The 16th ICADTS (International Conference on Alcohol, Drugs, and Traffic Safety) will be held August 4th to the 9th. Abstract Deadline is October 15th 2001. Web:

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