Ontario Community Council on Impaired Driving (OCCID) provides leadership and programs to eliminate impaired driving in Ontario and enables people and communities to share resources and information that will prevent injuries and save lives.
arrive alive DRIVE SOBER
The focus of the 2000 campaign is a bilingual "arrive alive passport" (600,000 produced) which prompts people to: call home, be a designated driver, serve alcohol responsibly, and report an impaired driver. The passport also stresses the severity of the penalties for driving impaired and has an organ donor card to emphasize the risk and to support Organ Donation Ontario.
Distribution includes Bridgestone-Firestone, The Beer Store, the LCBO, Toronto Blue Jays (Designated Driver Day), Brew on Premise agencies, 40+ health units /agencies, 250 high schools, many police services, workplaces, Mosport International Raceway and many local events across Ontario. By May 5th, 2000: 85 groups had requested materials; Provincially, 1497 point of purchase locations had received materials; 800 more had committed to distributing passports along with government agencies across Ontario.
New PSAs voices include Toronto Blue Jay Homer Bush, Race Car Driver Ron Fellows, Rick Sherman, and Bianca Del Zotto.
Thanks to sponsors Ministry of Transportation, Pilot Insurance, Bridgestone-Firestone, The LCBO, The Beer Store, and Yamaha Motor Canada. Throughout the summer, several other companies may participate in an ad hoc fashion to promote the messages. OCCID also gratefully acknowledges the Insurance Bureau of Canada and the Drive Straight® Golf Classic.
* OCCID will evaluate the arrive alive campaign and other initiatives in a joint project supported by the LCBO later in the summer. Please take the time to answer questions if you are called for your opinion!
Ontario Advisory Group on Safe Driving
To date, the group has met three times. The first meeting was introductory and somewhat formal. The second was one of presentations, at this meeting some differences of opinion began to show. At the end of this meeting, those at the table requested less presentation style discussion and more work on plans/solutions. It was also at this meeting that the suggestion was made, that this group should take the lead from the impaired driving issue, as (in the opinion of this group) impaired driving is no longer a problem. For the third meeting, an excellent package was prepared by the ministrys staff and sent to members prior to the meeting. It included background information on the various issues, and contact information.
Other members include: Ont. Medical Assoc., Ont. Trucking Assoc., Truck Training Schools Assoc., Ont. Motor Coach Assoc., Ont, School Bus Assoc., Ont. Assoc. of Chiefs of Police, Major Intercity Carriers, Com-Car Owner Operators Assoc., Ont. Safety League, CAA, Canadians for Responsible and Safe Highways, Centre for Addictions and Mental Health, Canada Safety Council, Private Motor Truck Council of Canada, Driving School Assoc. of Ontario, Safety On Zones, Insurance Bureau of Canada, Caledon Road Watch Committee, Assoc of Municipalities of Ont., Mothers Against Drunk Driving.
NEXT MEETING OF THE ADVISORY GROUP is the evening of Thursday, May 25th. Anyone wanting to know more about the group should contact the OCCID office at .
MOSPORT INTERNATIONAL RACEWAY
arrive alive Bottle Drive
Communities this year include: Brampton, Brockville, Cornwall, Goderich, Guelph, Hamner, Ingersol, Lindsay, Markham , Napanee, Oakville, Orillia, Peterborough, Port Perry, Renfrew, St. Catharines, Smiths Falls, Sudbury, Tecumseh, and Whitby.
There will be "tagging" in Toronto. Call the OCCID office to find out more or to confirm detail.
Other conferences to watch for this year please call to confirm information if you are seriously interested in any of the following:
® Congratulations to OCCID- earlier this year, we received approval of registered trademarks on
"arrive alive DRIVE SOBER"