Inside OCCID
Spring 2000

arrive alive DRIVE SOBER
On May 2nd, 2000, OCCID kicked off this years campaign with an MPP breakfast at Queens Park. About 60 invited guests (MPPs and OCCID members and supporters) including the sponsor Minister of Transportation Honourable David Turnbull, and other Ministers; David Tsubouchi, Robert Runciman, and Frank Klees.

The focus of the 2000 campaign is a bilingual "arrive alive passport" (600,000 produced) which prompts people to: call home, be a designated driver, serve alcohol responsibly, and report an impaired driver. The passport also stresses the severity of the penalties for driving impaired and has an organ donor card to emphasize the risk and to support Organ Donation Ontario.

Distribution includes Bridgestone-Firestone, The Beer Store, the LCBO, Toronto Blue Jays (Designated Driver Day), Brew on Premise agencies, 40+ health units /agencies, 250 high schools, many police services, workplaces, Mosport International Raceway and many local events across Ontario. By May 5th, 2000: 85 groups had requested materials; Provincially, 1497 point of purchase locations had received materials; 800 more had committed to distributing passports along with government agencies across Ontario.

New PSAs voices include Toronto Blue Jay Homer Bush, Race Car Driver Ron Fellows, Rick Sherman, and Bianca Del Zotto.

Thanks to sponsors Ministry of Transportation, Pilot Insurance, Bridgestone-Firestone, The LCBO, The Beer Store, and Yamaha Motor Canada. Throughout the summer, several other companies may participate in an ad hoc fashion to promote the messages. OCCID also gratefully acknowledges the Insurance Bureau of Canada and the Drive Straight^® Golf Classic.

* OCCID will evaluate the arrive alive campaign and other initiatives in a joint project supported by the LCBO later in the summer. Please take the time to answer questions if you are called for your opinion!

DRIVE STRAIGHT
The Drive Straight Tournament is set for Tuesday, June 13th, 2000 at Lionhead Golf and Country Club. GOLFERS WANTED! If you know someone who may want to golf, let us know and well gladly send them a registration form. Last years tournament raised over $40,000 in support of sober driving in Ontario. Special thanks to sponsors Bid.Com, Labatt Breweries Ontario, Molson Canada, and Yamaha Motor Canada, and to Committee Chair David Stewart for his hard work in organizing Drive Straight now in its 6th year.

Ontario Advisory Group on Safe Driving
Last fall, OCCID was invited to participate in the newly struck Ontario Advisory Group on Safe Driving. Our Executive Director participates in meetings held - on average - every other month. The role of the group is to play a key role in advising the ministry on initiatives that combat aggressive driving and promote safe driving practices. Representation on the group from the impaired driving issue consists of Andrew Murie from MADD Canada, Superintendent Gary Grant, representing Ontario Association of Chiefs of Police, and Anne Leonard from OCCID.

To date, the group has met three times. The first meeting was introductory and somewhat formal. The second was one of presentations, at this meeting some differences of opinion began to show. At the end of this meeting, those at the table requested less presentation style discussion and more work on plans/solutions. It was also at this meeting that the suggestion was made, that this group should take the lead from the impaired driving issue, as (in the opinion of this group) impaired driving is no longer a problem. For the third meeting, an excellent package was prepared by the ministrys staff and sent to members prior to the meeting. It included background information on the various issues, and contact information.

Other members include: Ont. Medical Assoc., Ont. Trucking Assoc., Truck Training Schools Assoc., Ont. Motor Coach Assoc., Ont, School Bus Assoc., Ont. Assoc. of Chiefs of Police, Major Intercity Carriers, Com-Car Owner Operators Assoc., Ont. Safety League, CAA, Canadians for Responsible and Safe Highways, Centre for Addictions and Mental Health, Canada Safety Council, Private Motor Truck Council of Canada, Driving School Assoc. of Ontario, Safety On Zones, Insurance Bureau of Canada, Caledon Road Watch Committee, Assoc of Municipalities of Ont., Mothers Against Drunk Driving.

NEXT MEETING OF THE ADVISORY GROUP is the evening of Thursday, May 25th. Anyone wanting to know more about the group should contact the OCCID office at .

MOSPORT INTERNATIONAL RACEWAY
In 1995, "arrive alive" was featured in a billboard campaign at Mosport and this year, with support from the Ministry of Transportation, OCCID will carry out this campaign again. This year, in addition to the billboard messages, Mosport staff will distribute arrive alive passports to their fans, include OCCID PSAs in their broadcast routine, and run two magazine ads in their programs. They also provided a connection with Ron Fellows for the recording of a Public Service Announcement. Thanks to Marketing Chair and OCCID Treasurer Carole Borgh for working on this initiative.

arrive alive Bottle Drive
On May 27th, the Beer Store will host the third bottle drive in support of sober driving. This year 20 communities will participate with bottle drive fundraising activities at a total of 50 stores. This year, 50% of the funds raised in a community will be returned to the community group that helped out. If this activity interests you, help out at a bottle drive event near you this year and plan on signing up next year!

Communities this year include: Brampton, Brockville, Cornwall, Goderich, Guelph, Hamner, Ingersol, Lindsay, Markham , Napanee, Oakville, Orillia, Peterborough, Port Perry, Renfrew, St. Catharines, Smiths Falls, Sudbury, Tecumseh, and Whitby.

There will be "tagging" in Toronto. Call the OCCID office to find out more or to confirm detail.

Conferences
OCCID partnered again on Manage the Energy in February 2000. Conference Highlights included: a "Legislative Update" by Crown Counsel Sheilagh Stewart, a panel presentation from the Road Safety Marketing Office, a presentation of then recently aired W5 show which explored the behaviors of drivers suspended for impaired driving offences, AND the Minister of Transportation David Turnbull presented Road Safety Awards to Andrew Sprague, Toronto Against Impaired Driving, and Dr. Robert Conn, Smartrisk Foundation. OCCID presented the Peter Wong Award to Rollande Mousseau in recognition of her years of hard work and dedication to the impaired driving issue.

Other conferences to watch for this year please call to confirm information if you are seriously interested in any of the following:

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