Ontario Community Council on Impaired Driving (OCCID) provides leadership and programs to eliminate impaired driving in Ontario and enables people and communities to share resources and information that will prevent injuries and save lives.
“CHOOSE YOUR RIDE”
QUEEN’s PARK – the 16th annual arrive alive DRIVE SOBER® campaign launches today, aimed at eliminating impaired driving in Ontario. Increased incidents of impaired driving fatalities and injuries through the summer months have driven this program every year since the beginning. Ontario Community Council on Impaired Driving (OCCID) is pleased to note that more recent data is starting to reflect a downward trend in this statistic.
“After 15 years of campaigning, it’s gratifying to see even a slight reduction in fatalities during this historically high-risk time of year,” says Denise Polgar, OCCID President. “However, as our mission is the elimination of impaired driving, this year’s arrive alive DRIVE SOBER campaign is asking everyone to “Choose Your Ride”.
“Summer is the deadliest time for drinking and driving,” Ontario Transportation Minister Harinder Takhar added. “Drinking and driving kills nearly twice as many people in the summer months as the winter months. Our government is working with OCCID to get this message out and urge people to make responsible choices this summer.”
The 2005 arrive alive DRIVE SOBER® campaign is supported by key sponsors allowing OCCID to plan summer long activities including a Sober Suds Car Wash; province-wide distribution of educational materials; postering in the TTC; awareness days at three major sporting events in Ontario; and new “Choose Your Ride” video and audio Public Service Announcements (PSAs).
”Social responsibility is a cornerstone of The Beer Store’s daily business and a value we live each day,” says Scott Simmons, Vice-President, Marketing and Business Development of The Beer Store. “We believe the work of OCCID and the arrive alive DRIVE SOBER program has been significant in helping ensure our roads are among the safest in North America. We are proud to be the lead partners of this program and to help promote sober driving throughout our network of 437 stores.”
OCCID reminds all drivers that one impaired driving conviction will cost a first-time offender about $20,000; losses are greater if you cause a crash. By surveying the public over the past three years, OCCID has found that most Ontarians are unaware of the current costs and consequences for one impaired driving offence.
– 30 –
ARRIVE ALIVE DRIVE SOBER® BACKGROUNDER
These materials will be used throughout the summer to promote sober driving including:
Video and Radio Public Service Announcements (PSAs)
Special thanks to Ontario Provincial Police, Toronto Emergency Medical Services, Murray Newbigging Funeral Home, and Crown Taxi for supporting the Choose Your Ride production.
Note these figures represent drivers involved in fatal collisions; condition "Had been drinking" and "Impaired"*
* Source: Drinking and Driving in Ontario Statistical Yearbook and Ontario Road Safety Annual Report (ORSAR)
Note that statistics are limited to cases where individuals were tested for alcohol. OCCID supports mandatory testing for alcohol in every crash resulting in serious or fatal injury.
Had Been Drinking
Driver “Condition Impaired” includes