Ontario Community Council on Impaired Driving (OCCID) provides leadership and programs to eliminate impaired driving in Ontario and enables people and communities to share resources and information that will prevent injuries and save lives.
May 20, 2004
Arrive Alive Passport to Safety offers solutions to impaired driving
“Have you been driving for more than 10 years in Ontario? Then everything you learned about the penalties for impaired driving has changed.” Ontario Community Council on Impaired Driving (OCCID), as part of the 15th Arrive Alive campaign in Ontario has released nine PSA messages including two that invite the listener to “get retrained by picking up a passport to safety at any Ministry of Transportation Driver and Vehicle Licence Issuing Office, The Beer Store, or Standard Auto Glass outlet”. Thanks to racecar driver Ron Fellows who donated his time earlier this year.
Other messages this year feature Ed Robertson and BNL music, and Toronto Rock Lacrosse Club’s Dan Ladouceur with “Stop the Rock” (thanks Apollo Four Forty, Universal Music). One message celebrates the DD concept with the “Ode to the Designated Driver”,(thanks Lonesome Pine Studios and Pirate Radio) and there’s a new message for Drive Straight® – a summer long impaired driving awareness program targeting especially but not exclusively - golf courses.
The 2004 Arrive Alive Passport to Safety includes the current penalties and costs associated with impaired driving ($20,000+), an Organ Donor Card, an 800 number for a cab, and this year also promotes the Operation Lookout® program – asking road users to report impaired divers to police.
“This year’s messages intentionally target the older driver as the average age of the impaired driver is about 37” says Anne Leonard, Executive Director. “Add to that, most drivers on the roads today got their licence before 1995 and a lot has changed since then”.
arrive alive DRIVE SOBER® connects 400+ groups with information and materials to prevent impaired driving. Arrive alive DRIVE SOBER PSAs earn about $1 million in donated airtime annually. Broadcasters in Ontario deserve a big pat on the back!
The summer months are the worst time of year for impaired driving crashes on our roads and waterways.
OCCID gratefully acknowledges:
We also acknowledge support from The LCBO, Spirits Canada, Alanis Morissette, and the Insurance Bureau of Canada.
Note these figures represent drivers involved in fatal collisions; condition "Had been drinking" and "Impaired"*
* Source: Drinking and Driving in Ontario Statistical Yearbook and Ontario Road Safety Annual Report (ORSAR)
Note that statistics are limited to cases where individuals were tested for alcohol. OCCID supports mandatory testing for alcohol in every crash resulting in serious or fatal injury.
Had Been Drinking
Driver “Condition Impaired” includes